Positioning Of European Aluminium Caster Worldwide

Through several years AluMag successfully positioned an European aluminium and magnesium caster by Japanese OEMs and Tier1 at worldwide locations. The client was a supplier of cast powertrain, BIW and supension applicastions.


Selecting key Japanese and Korean high potential customers to acquire new profitable business

  • First priority – Japanese OEMs located in Japan
  • Second priority – Japanese Tier1 and/or Japanese OEMs located in North America
  • Third priority – Korean OEMs

Each of the obove markets had to embrace the followingLong term business in new series and applications

  • Long term business in new series and applications
  • Products need to have a significant content of aluminium
    HPDC / CVC or LPDC /CPC combined with CNC machining and client
    process application high lights

Project Stages: