Positioning of European Aluminum Caster Worldwide

SCOPE:

Through several years ALUMAG^® successfully positioned an European aluminum and magnesium caster by Japanese OEMs and Tier1 at worldwide locations. The client was a supplier of cast powertrain, BIW and supension applicastions.

Selecting key Japanese and Korean high potential customers to acquire new profitable business

• First priority – Japanese OEMs located in Japan
• Second priority – Japanese Tier1 and/or Japanese OEMs located in North America
• Third priority – Korean OEMs

Each of the obove markets had to embrace the following Long term business in new series and applications

• Long term business in new series and applications
• Products need to have a significant content of aluminum
  HPDC / CVC or LPDC /CPC combined with CNC machining and client process application high lights