Sales on Demand Service for German Extruder

Jost GAERTNER

Managing Partner

Contact Details
Tel: +49 172 6000569
j.gaertner@alumag.com

Ying ZHOU

Lead Of Japan & China Projects

Contact Details
Tel: +49 172 6415876
y.zhou@alumag.com

SCOPE:

A midium sized German aluminium extruder (In the following “the client”) requested the support of the AluMag team to perform “Sales on Demand” service in Germany.

The main goal for AluMag was to detect about 40 promising customers for the client, interested in a face to face meeting and / or invitation to RFQ. The AluMag Aluminium Extrusion Customer Database was the basis for the clients acquisition round.

METHOD:

  • 250 potential customers were selected by the client from the AluMag Aluminium Extrusion Customer Database.
  • A technical presentation was designed for the client.
  • The technical presentation was sent to 20 potential customers per day by e-mail.
  • Presentation follow up by phone.

ALUMAG ACHIEVEMENTS:

AluMag detected a total of 77 promising customers for the client. (The Initial target was 40 promising customers)

  • 12 enquiries was received
  • 8 meetings arranged (Including exhibition visits & meetings after successful quote)
  • 57 companies to consider the client for next RFQ loop.

AdBlue / DEF / Arla

Jost GAERTNER

Managing Partner

Contact Details
Tel: +49 172 6000569
j.gaertner@alumag.com

ROBERTO BOEKER

Managing Partner

Contact Details
Tel: +1 248 9625086
r.boeker@alumag.com

SCOPE:

The customer entered the automotive business with the distribution of AdBlue / DEF in Europe. Since the customer did not have the automotive resources in-house on how to participate successfully in this industry, they retained AluMag to help them design, manage and roll out the worldwide AdBlue / DEF infrastructure. AluMag’s program and liaison management business unit is successfully coordinating and managing all day to day AdBlue / DEF activities throughout Europe, North America and Asia.

LINKS TO RELATED ARTICLES:

How diesel works – BMW USA
General BMW Adblue discussion
Efficient dynamics – Explore advanced diesel – BMW USA
MWerks project 335D – Topping up the diesel exhaust fluid
Consumer Reports pays $32.20/gallon to fill up on AdBlue

Positioning of European Aluminium Caster Worldwide

Jost GAERTNER

Managing Partner

Contact Details
Tel: +49 172 6000569
j.gaertner@alumag.com

Ying ZHOU

Lead Of Japan & China Projects

Contact Details
Tel: +49 172 6415876
y.zhou@alumag.com

SCOPE:

Through several years AluMag successfully positioned an European aluminium and magnesium caster by Japanese OEMs and Tier1 at worldwide locations. The client was a supplier of cast powertrain, BIW and supension applicastions.

Selecting key Japanese and Korean high potential customers to acquire new profitable business

  • First priority – Japanese OEMs located in Japan
  • Second priority – Japanese Tier1 and/or Japanese OEMs located in North America
  • Third priority – Korean OEMs

Each of the obove markets had to embrace the followingLong term business in new series and applications

  • Long term business in new series and applications
  • Products need to have a significant content of aluminium
    HPDC / CVC or LPDC /CPC combined with CNC machining and client process application high lights