Sales on Demand Service for German Extruder

Jost GAERTNER

Managing Partner

Contact Details
Tel: +49 172 6000569
j.gaertner@alumag.com

Ying ZHOU

Lead Of Japan & China Projects

Contact Details
Tel: +49 172 6415876
y.zhou@alumag.com

SCOPE:

A midium sized German aluminum extruder (In the following “the client”) requested the support of the ALUMAG® team to perform “Sales on Demand” service in Germany.

The main goal for ALUMAG® was to detect about 40 promising customers for the client, interested in a face to face meeting and / or invitation to RFQ. The ALUMAG® Aluminum Extrusion Customer Database was the basis for the clients acquisition round.

METHOD:

  • 250 potential customers were selected by the client from the ALUMAG® Aluminum Extrusion Customer Database.
  • A technical presentation was designed for the client.
  • The technical presentation was sent to 20 potential customers per day by e-mail.
  • Presentation follow up by phone.

ALUMAG® ACHIEVEMENTS:

ALUMAG® detected a total of 77 promising customers for the client. (The Initial target was 40 promising customers)

  • 12 enquiries was received
  • 8 meetings arranged (Including exhibition visits & meetings after successful quote)
  • 57 companies to consider the client for next RFQ loop.

AdBlue / DEF / Arla

Jost GAERTNER

Managing Partner

Contact Details
Tel: +49 172 6000569
j.gaertner@alumag.com

ROBERTO BOEKER

Managing Partner

Contact Details
Tel: +1 248 9625086
r.boeker@alumag.com

SCOPE:

The customer entered the automotive business with the distribution of AdBlue / DEF in Europe. Since the customer did not have the automotive resources in-house on how to participate successfully in this industry, they retained ALUMAG® to help them design, manage and roll out the worldwide AdBlue / DEF infrastructure. ALUMAG®’s program and liaison management business unit is successfully coordinating and managing all day to day AdBlue / DEF activities throughout Europe, North America and Asia.

LINKS TO RELATED ARTICLES:

How diesel works – BMW USA
General BMW Adblue discussion
Efficient dynamics – Explore advanced diesel – BMW USA
MWerks project 335D – Topping up the diesel exhaust fluid
Consumer Reports pays $32.20/gallon to fill up on AdBlue

Positioning of European Aluminum Caster Worldwide

Jost GAERTNER

Managing Partner

Contact Details
Tel: +49 172 6000569
j.gaertner@alumag.com

Ying ZHOU

Lead Of Japan & China Projects

Contact Details
Tel: +49 172 6415876
y.zhou@alumag.com

SCOPE:

Through several years ALUMAG® successfully positioned an European aluminum and magnesium caster by Japanese OEMs and Tier1 at worldwide locations. The client was a supplier of cast powertrain, BIW and supension applicastions.

Selecting key Japanese and Korean high potential customers to acquire new profitable business

  • First priority – Japanese OEMs located in Japan
  • Second priority – Japanese Tier1 and/or Japanese OEMs located in North America
  • Third priority – Korean OEMs

Each of the obove markets had to embrace the following Long term business in new series and applications

  • Long term business in new series and applications
  • Products need to have a significant content of aluminum
    HPDC / CVC or LPDC /CPC combined with CNC machining and client process application high lights