Sales on Demand Service for German Extruder

Jost GAERTNER

Managing Partner

Contact Details
Tel: +49 172 6000569
j.gaertner@alumag.com

Ying ZHOU

Lead Of Japan & China Projects

Contact Details
Tel: +49 172 6415876
y.zhou@alumag.com

SCOPE:

A midium sized German aluminum extruder (In the following “the client”) requested the support of the ALUMAG® team to perform “Sales on Demand” service in Germany.

The main goal for ALUMAG® was to detect about 40 promising customers for the client, interested in a face to face meeting and / or invitation to RFQ. The ALUMAG® Aluminum Extrusion Customer Database was the basis for the clients acquisition round.

METHOD:

  • 250 potential customers were selected by the client from the ALUMAG® Aluminum Extrusion Customer Database.
  • A technical presentation was designed for the client.
  • The technical presentation was sent to 20 potential customers per day by e-mail.
  • Presentation follow up by phone.

ALUMAG® ACHIEVEMENTS:

ALUMAG® detected a total of 77 promising customers for the client. (The Initial target was 40 promising customers)

  • 12 enquiries was received
  • 8 meetings arranged (Including exhibition visits & meetings after successful quote)
  • 57 companies to consider the client for next RFQ loop.