Sales On Demand Service For German Extruder

A midium sized German aluminium extruder (In the following “the client”) requested the support of the AluMag team to perform “Sales on Demand” service in Germany.

Scope:
The main goal for AluMag was to detect about 40 promising customers for the client, interested in a face to face meeting and / or invitation to RFQ. The AluMag Aluminium Extrusion Customer Database was the basis for the clients acquisition round.

Method:

• 250 potential customers were selected by the client from the AluMag Aluminium Extrusion Customer Database.
• A technical presentation was designed for the client.
• The technical presentation was sent to 20 potential customers per day by e-mail.
• Presentation follow up by phone.

AluMag Achievements:

AluMag detected a total of 77 promising customers for the client. (The Initial target was 40 promising customers)

• 12 enquiries was received
• 8 meetings arranged (Including exhibition visits & meetings after successful quote)
• 57 companies to consider the client for next RFQ loop.