SAE WCX 2019 – Lightweighting – Materials – Efficiency Pavilion

Venue: Cobo Center in Detroit, MI USA – April 9th till 11th 2019

After a successful 2018 Event the Lightweighting – Materials – Efficiency Pavilion at the 2019 WCX, will again be organized by AluMag®, the global market development company serving the entire automotive supply chain. This pavilion will showcase technologies and innovations that help automotive suppliers to:

  • Decrease weight and improve powertrain efficiency to reduce emissions.
  • Function integration and structural light-weighting.
  • Develop advanced multi-material / process hybrids.
  • Design, develop and manufacture new materials and processes.
  • Pursue green powertrains, ICE emission reduction and battery drivetrains.

For over 8 years AluMag® has been promoting this event, and since 2018 we have taken the roll of organizing and overlooking the operation of the Lightweighting – Materials – Efficiency Pavilion.

This pavilion is the right platform for companies, committed to discover and develop advanced lightweighting and or sustainable powertrain, as you will meet the right audience of key automotive players (OEM’s, Tier I and II) during this 3-day event.

Key Facts / What you need to know:

1 ) SAE has created a new exhibition floor layout, that centralized the OEM’s with a learning lab in the middle:

The Lightweighting – Material – Efficiency Pavilion is located right next to it with high visibility for the exhibitors. This year’s partners will be: FCA, FORD, GM, HONDA, NISSAN and TOYOTA (OEM´s) as well as: AVL, DENSO and FEV (Tier I).The Light-weighting – Material – Efficiency Pavilion will be easy to identify as the ile carpeting surrounding this area will have a unique color.

SAE 2019 Floor Plant IIClick to enlarge!

2 ) SAE WXC Exhibition Floorplan – showing location of the Lightweighting – Materials – Efficiency Pavilion:

Available Booths At The SAE 2019 Lightweighting - Materials - Efficiency Pavillion
Link to Floor Plan

3) Companies already registered:

4) Cost to Exhibit at SAE WCX – Lightweighting – Materials – Efficiency Pavilion:

AluMag®, offers 3 different options on how to exhibit. It is the goal to have an open concept exhibition pavilion so that all visitors get the most exposition of the exhibitors on the pavilion at any given time.

  • Cost for basic SAE 10×10 space – offered by SAE
    Each booth has the size of 10″ x 10″ (3.048 m x 3.048 m)
    Each booth can be increased by increments of 10″ x 10″
    The basic booth space includes:

    • Draped back wall (8’H -2.43 mt H) and side rails (3’H – 0.91 mt H)
    • Booth Identification Sign (company name in text only)
    • One-day Exhibitor Registrations (6x), per 100 sq.ft. (9.29 m2) of space
    • One-day Customer Registrations (12x), per 100 sq.ft. (9.29 m2) of space
    • Company listing and profile in the printed and online Exhibitor Directory and Event Guide
    • SAE Exhibitor cost for pavilion service is $ 5.400,00 USD


  • Cost for basic SAE WCX 10*10 space plus AluMag®, open concept pavilion booth
    Each booth has the size of 10″ x 10″ (3.048 m x 3.048 m)
    Each booth can be increased by increments of 10″ x 10″
    AluMag®, booth space includes:

    • Open concept exhibition / pavilion area
    • Poster wall with cabinet and company logo on top
    • Electrical outlet by cabinet
    • Poster with you company key details / technology / advantages
    • 2 to 3 product displays
    • Meeting table with chairs
    • Bar with snacks & refreshment
    • Booth with carpet (color to be defined) – it will be one color for complete pavilion
    • Brochure / leaflet holder
    • Booth cleaning and up-keep
    • AluMag® booth set-up and tear down
    • AluMag® will direct customers through pavilion
    • Customer lead retrieval unit
    • SAE event summary of lead retrievals
    • Coordination of event management – AluMag®
    • Company logo on banner
    • OEM VIP tour (if available)
    • Exhibitor on-cost for AluMag®, pavilion is + $ 6.950,00 USDTotal cost for this package is $ 12.350,00 USD


  • Cost for Event Key-Turn Solution – basic SAE WCX 10”x10” space plus AluMag®, open concept pavilion booth plus hotel, food, entertaining and local logistic services for 2 people
    Additional AluMag®, services:

    • Hotel SAE 4 nights (April 8 till 11, 2019)
    • Logistics – pick up airport / hotel / SAE (April 8 till 12, 2019)
    • Lunch & Diner (April 9 till 11, 2019)
    • AHK Reception (April 9, 2019)
    • Sport Event (date tbd)
    • Exhibitor on-cost for additional AluMag®, service (2 people) $ 6.000,00 USD
      Total cost for this package is $18.350,00 USD

5) AluMag®, SAE event summary cost overview

Price Overview - SAE

6) AluMag SAE WXC – Additional Sponsor Opportunities:
Learning Lab presentations | $1,000 each (Multiple opportunities).

  • 20-minute timeslot to deliver presentation and Q&A at the Learning Lab in the Exhibit Hall.
    • Exhibitors must provide presenter’s name, position, and title of presentation.
    • Timeslots will be assigned and confirmed by SAE at its discretion based on topic & daily agenda.

7) Exhibitor Registration:

To register as an exhibitor at the “Lightweighting – Materials – Efficiency Pavilion”, organized by AluMag®, please sign-up using the registration form on this webpage or contact:

Roberto BOEKER
Managing Partner
+1 248 9625086

Reviews – AluMag SAE Technology Center:

SAE World Congress Detroit, USA April 2018
SAE World Congress Detroit, USA April 2017

SAE World Congress Detroit, USA April 2016
SAE World Congress Detroit, USA April 2015
SAE World Congress Detroit, USA April 2014
SAE World Congress Detroit, USA April 2012
SAE World Congress Detroit, USA April 2011