AdBlue / DEF / Arla

Adblue
The customer entered the automotive business with the distribution of AdBlue / DEF in Europe. Since the customer did not have the automotive resources in-house on how to participate successfully in this industry, they retained AluMag to help them design, manage and roll out  the worldwide AdBlue / DEF infrastructure. AluMag’s program and liaison management business unit is successfully coordinating and managing all day to day AdBlue / DEF activities throughout Europe, North America and Asia.

Links:

How diesel works – BMW USA
General BMW Adblue discussion
Efficient dynamics – Explore advanced diesel – BMW USA
MWerks project 335D – Topping up the diesel exhaust fluid
Consumer Reports pays $32.20/gallon to fill up on AdBlue

Videos: